The Most Expensive Thing You'll Ever Do Is Undercharge
You're talented. You're booked. Your clients love you. Your Instagram looks amazing.
So why does your bank account feel like it didn't get the memo?
I've been there. One year my company completed 310 projects. I was proud, I was exhausted, and when I finally looked at the numbers, I had to ask myself one painful question: where is the money?
That question changed everything, and it's why I wrote
Why Underpricing Kills Design: How to Command What You're Worth.
This book is for every creative who's ever…
Knocked a little off the price so the client would say yes
Thrown in "just one more thing" for free
Felt their stomach drop before sending an invoice
Said "I can be flexible" when what they meant was "please pick me"
I call it the Nice Tax, and most of us pay it every single day. We price to be liked instead of priced to last. It feels generous. It's actually slowly draining your business, your energy and your love for the work.
This isn't a fluffy "believe in yourself" book. It's a straight-talking playbook for:
Finding your real number. Calculate what your business actually needs to survive and thrive.
Choosing the right pricing model. Learn why hourly billing punishes you for getting better.
Saying your price without flinching. The words that kill your authority, and what to say instead.
Raising your rates without losing the clients who matter.
Setting boundaries so scope creep stops eating your profit.
It's written for interior designers, but if you're a photographer, florist, stylist, makeup artist, maker or any kind of creative business owner, you'll see yourself on every page.
Here's my challenge to you
The next time someone asks your price, say the number. Then stop talking. No apology, no "but I can work with you."
That silence? That's where the money is.
And if you want the whole playbook, the book is ready for you.
👉 Get your copy here: https://shop.ingramspark.com/b/084?params=udZm2KESyeJforC8U3e8sBAu2vhabqqcJrVoITMW7wK
Your talent was never the problem. Your pricing was. Let's fix it.
— Johnathan
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